As effective as they are for marketing your company, promo products can also be used for internal branding. A number of researches, taken by the Promotional Products Association International (PPAI), show, that Employee Relations and Events take up approximately 8.38% of promo items sales.

Meanwhile, Internal Promotions, which covers sales incentives, says that the company’s programs on quality, productivity and error reduction take up about 4.32% of total sales. Promotional products, even those, like promotional mugs or custom mugs, and specially those, used for Employee Safety Education, are about 3.06% of product sales. Finally, the PPAI survey indicates that patriotic gifts comprise about 5.44% of all corporate gifts sales.

In general, if to take all the numbers covered above, 21.3% of promo items are geared towards employees. According to this fact, we reveal another one: most employers recognize, that motivated employees are an asset to increasing the bottom line. So in case you haven’t taken the advantage of promo products for this purpose yet, today might be the right time.