Add originality to your salads. Enrich your pasta and fish dishes. Try, Avruga Caviar.

With its exquisite flavor it’s the perfect substitute for recipes that call for salmon or sturgeon varieties.

Avruga caviar is a caviar substitute. It is produced from smoked herring and does not contain any actual eggs; but Avruga caviar is said to be comparable in taste if not richer and more flavorful than real caviar. A number of chefs who have served Avruga claim their customers prefer it. Canadian Alex Austriaco, executive chef at Toronto’s Windsor Arms Hotel, is quoted as saying:

“It has a creamy texture, the colour glistens, it pops when you eat it….”